Beverage alcohol consulting · Austin, Texas · Nationwide
Break into
Consultants for beer, wine, spirits and cider brands in all 50 states. Texas is home field. We plan your market entry, handle the licensing, and run sales, marketing and books after launch.
- All 50 states
- Every state ABC + TTB
- Distribution
- Brand management
- Media buying
- Bookkeeping
We work with
- Beer
- Wine
- Spirits
- Cider
- RTD
Beer
Wine
Spirits
Cider
RTDWhy Wild Badger
Consultants who run the plays.
One team, every position
Strategy, licensing, sales, marketing and books. No handoffs.
Operators, not theorists
We run these plays for Artisanal Imports and Mort Subite.
Faster to shelf
We know each state's ABC, its forms and its timelines.
Scoped up front
A written scope and quote before any work starts.
The ABCs of every state
Texas is home field. We play in all 50.
Every state runs its own alcohol agency, with its own name, forms and timelines. We file with all of them.
- TABCTX
- ABCCA
- SLANY
- ABTFL
- PLCBPA
- ILCCIL
- LEDCO
- OLCCOR
- MLCCMI
- LCBWA
- ABCCMA
- DLLCAZ
- ABCNJ
- ATCLA
- DABSUT
- +36All states
Home field: Texas
TABC permits, product registration and distributors we work every week.
Every state ABC
Licenses, brand registration, reports and distributor introductions in all 50 states.
Federal
TTB permits, COLAs and formulas, the base layer for every state.
Services
Every position covered.
- COLA
- ABC
- 50 states
Market Entry
Plan and launch in any state: supplier licenses, brand registration, distributors and pricing.
- State licenses and permits
- Product registration
- Distributor introductions
- TTB
- ABC
- TABC
- SLA
Licensing & Compliance
TTB and every state ABC: permits, renewals, registrations and reporting, every month.
- Licenses in any state
- Renewals and amendments
- Brand registration
- Sell-in
- Depletions
- 50 states
Brand Management & Sales
A brand team that works your distributors and accounts every week, in any market.
- Fractional brand manager
- Distributor management
- Sampling and sell-in
- 21+
- TTB
- State ABC
Marketing & Media Buying
Compliant 21+ campaigns that support what your distributors sell.
- Paid media buying
- Social and creative
- POS, PR and influencers
- TTB
- State
- P&L
Back Office & Bookkeeping
Books, billbacks and alcohol reporting, kept current every month.
- Monthly bookkeeping
- Billback reconciliation
- Excise and state reports
- On-premise
- Tax
- Ops
Bar & Hospitality Consulting
Permits, taxes and beverage programs from the team that runs Mort Subite.
- Retail liquor licenses
- Alcohol tax filings
- Beverage programs
The play
From your dock to any state's shelf.
Five moves, every state. Shown with Texas codes, our home field.
Label approval
TTB COLA for each label.
- COLA
State license
From the state ABC. In Texas: BN for beer, S for wine and spirits.
- BN
- S
Brand registration
Every SKU, in every state that requires it.
- AIMS
- $25
Distributor
The partner who sells you in.
- BB
- W
Shelf and bar
Pricing, sampling and marketing.
- P
- MB
Ways to work
Call one play or sign up for the season.
Single plays
One filing or project, fixed scope.
The season
Ongoing compliance, books, sales or all of it.
Training camp
A 90-day Market Entry Sprint.
Your brand team
Retainer plus incentives tied to sales.
Why the logo looks like a team's
Yes, our logo looks like a sports team's.
That's on purpose. We work like one: fast, coordinated and built to outperform.
We run the back office for Artisanal Imports (Kwak, Tripel Karmeliet, St. Feuillien, Timmermans, Andechs) and manage Mort Subite in downtown Austin.
How we work
From first call to game day.
- Assess
Scouting report
A 30-minute call on your goals and timeline.
- Strategy
Game plan
Written scope, timeline and quote.
- Setup
Kickoff
Documents gathered. Filings opened.
- Execute
Game day
Licenses, registrations, distributors, launch. State by state.
- Report
Film review
Monthly results and adjustments.
FAQ
Straight answers.
What does Wild Badger do?
Wild Badger Management is an Austin beverage alcohol consulting firm that works nationwide. We help beer, wine, spirits and cider brands enter and grow in any state: licensing with every state ABC and TTB, distribution, brand management, marketing and back office.
Do you only work in Texas?
No. We work in all 50 states. Every state has its own alcohol agency, from TABC in Texas to the SLA in New York and the PLCB in Pennsylvania. We file with each one, plus TTB, and make distributor introductions wherever you launch next. Texas is home field.
Can you handle several states at once?
Yes. We build one map of every license, registration and report across your states, then run it on one calendar.
Why hire Wild Badger instead of separate firms?
One team covers strategy, licensing, sales, marketing and books, so nothing falls between vendors. And we run the same work for our own companies.
How is Wild Badger related to Artisanal Imports?
We run Artisanal's licensing, TABC reporting and bookkeeping. Need a national importer? Talk to Artisanal. Need consulting in any state? Talk to us.
Ready to break into your next state?
Book a 30-minute Zoom call. Leave with a game plan.