Questions brands ask us

Wild Badger Management is an Austin beverage alcohol consulting firm that works nationwide. We help beer, wine, spirits and cider brands enter and grow in any state: licensing with every state ABC and TTB, distribution, brand management, marketing and back office.

No. We work in all 50 states. Every state has its own alcohol agency, from TABC in Texas to the SLA in New York and the PLCB in Pennsylvania. We file with each one, plus TTB, and make distributor introductions wherever you launch next. Texas is home field.

Yes. We build one map of every license, registration and report across your states, then run it on one calendar.

One team covers strategy, licensing, sales, marketing and books, so nothing falls between vendors. And we run the same work for our own companies.

We run Artisanal's licensing, TABC reporting and bookkeeping. Need a national importer? Talk to Artisanal. Need consulting in any state? Talk to us.

No. We quote every engagement in writing after a short call. Government fees are separate.

Book a 30-minute Zoom call. We send a written scope and quote.

Most states require a supplier, nonresident or importer license from the state alcohol agency before you sell to a wholesaler there. The name changes by state. In Texas it is a BN for beer or an S for wine and spirits. We map the right one for every state on your list.

In many states, yes. Most require brand or label registration before a product ships, and many also require monthly shipment reports. We file both.

It depends on TTB, the state agency and distributor interest. Some states move in weeks, others take months. We map your timeline state by state on the first call.

All of them. Every state has its own regulator: TABC in Texas, the ABC in California, the SLA in New York, the PLCB in Pennsylvania and so on. We file with each one, plus TTB at the federal level.

Yes. In the 17 control states the state runs spirits wholesale, and some also run retail. Getting listed works differently there, and we handle it.

Yes. We track every license, permit and registration on one calendar and file ahead of expiration.

No. We are consultants. Our in-house counsel oversees our regulatory work. If you need legal representation, we will tell you.

Runs your brand in the market: distributor goals and programming, account calls, sampling and monthly reporting.

A monthly retainer, or a retainer plus performance incentives tied to sales. We scope it in writing first.

Yes. Most engagements start with an existing distributor and make it more productive.

Yes, within each platform's alcohol policies, including age targeting. We set up 21+ targeting and review creative first.

Typically paid social and digital, point-of-sale, PR and sampling. The mix depends on budget and footprint.

Yes, with 21+ audiences and clear sponsorship disclosures.

No. We keep the books and reporting current. Your CPA prepares and signs your returns.

Yes. A catch-up project gets you current. A monthly retainer keeps you there.

Charges a distributor passes back for programs, discounts or allowances. Each should match an agreement you approved.

Most full bars hold a Mixed Beverage Permit (MB). Beer-and-wine venues often hold a BG. FB and Late Hours certificates add authority.

Monthly, by the 20th of the following month. The rate is 6.7% of gross receipts, paid by the permit holder.

Yes. Retail licensing runs through each state and often the city or county too. We file there. Beverage programs, pricing, inventory and training work the same anywhere.

Yes. Engagements range from a license package to full management.