James Leach
Owner-operator of Mort Subite. Leads growth and marketing.
- Hospitality
- Growth
About
The team behind the badger
Austin beverage alcohol consultants working nationwide. We run licensing and books for Artisanal Imports and manage Mort Subite. Now we do it for other brands.
Why the logo looks like a team's
Yes, our logo looks like a sports team's.
That's how we operate. Always hustling, moving fast, built to outperform.
Strategy, licensing, sales, marketing and books sit on one bench, so nothing gets dropped between handoffs.
Where we play
Austin home base. All 50 states.
Home field: Texas
TABC permits, product registration and distributors we work every week.
Every state ABC
Licenses, brand registration, reports and distributor introductions in all 50 states.
Federal
TTB permits, COLAs and formulas, the base layer for every state.
The roster
Meet the team
Shelli Leggett
Runs operations and HR for Artisanal Imports and Wild Badger.
- Operations
- HR
Jim Houchins
Handles Artisanal's alcohol licensing work and oversees our regulatory work.
- TTB
- State ABCs
Marketing Lead
Accounting Lead
Media & Digital
Proof on the field
The companies we run
Artisanal Imports
National importer of specialty beer and cider since 2001: Kwak, Tripel Karmeliet, St. Feuillien, Timmermans, Andechs, Westons Cider. We run its licensing, TABC reporting and books.
Mort Subite
Belgian beer bar at 308 Congress Avenue, open since 2016. We manage it.
Locker room
Team issue
Why a badger
Native to Texas and the West. Built to dig.
- American badgers range across most of Texas and the western U.S.
- They dig with amazing speed.
- They don't quit. Neither do we.
Source: The Mammals of Texas, Texas Tech
Put us on your roster
Book a 30-minute Zoom call.