Wild Badger Management

Services

Brand management and sales consulting

Distributors carry thousands of brands. We make sure yours gets worked in every market you sell: distributor management, account sell-in, sampling and reporting.

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We work with

  • Beer
  • Wine
  • Spirits
  • Cider
  • RTD

What you get

Why hire us for this

Built for: Brands with distribution that need more velocity, and importers without a sales team on the ground, in one state or across a region.

More distributor attention

Goals, programming and incentives that get your brand worked.

New placements

Account sell-in alongside distributor reps.

Trial that converts

Compliant tastings and events.

Clear numbers

Monthly depletion and placement reporting.

Brand ambassador pouring tasting samples for shoppers in a store

How deals work

Retainer or partnership

  • Brand Team. A fractional brand manager on a monthly retainer, in any market.
  • Partnership. Retainer plus incentives tied to your sales.

À la carte

Fixed scope, quoted after a short call. Government fees are separate.

Brand Management & Sales

  • Distributor kickoffPer distributorTraining and incentive plan
  • Key account sell-inProjectChain and independent buyers
  • Market visit daysPer dayRide-withs with distributor reps
  • Sampling programPer programTastings, scheduled and staffed
  • Sales reporting setupOne-timeDepletions and placements
  • Trade show supportPer eventBooth, staffing and follow-up

Retainers and programs

Or sign up for the season

Monthly retainer

Brand Team

Your brand team in any market.

  • Fractional brand manager
  • Distributor management
  • Sell-in and sampling
  • Monthly reporting
Monthly retainer

Full Roster

Every service, one team, one plan.

  • Compliance
  • Back office
  • Brand team
  • Marketing and media
Program

Launch Season

The Sprint plus three months of sales and marketing.

FAQ

Quick answers

What does a brand manager do for us?

Runs your brand in the market: distributor goals and programming, account calls, sampling and monthly reporting.

How are brand management deals structured?

A monthly retainer, or a retainer plus performance incentives tied to sales. We scope it in writing first.

Do you work with our current distributor?

Yes. Most engagements start with an existing distributor and make it more productive.

More services: Market Entry · Licensing & Compliance · Marketing & Media Buying · Back Office & Bookkeeping · Bar & Hospitality Consulting

Ready to break into your next state?

Book a 30-minute Zoom call. Leave with a game plan.

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